A B2B Product Launch Checklist: Eight Essential Elements

Marketing Strategy — Fri., Jun. 30, 2023

Product development is a labor of love. A product launch checklist can help keep all product-launch-related activities on track and on time. This article highlights why and what should be included on it, such as product testing, goals and launch date, audience alignment, messaging and branding, and more.

Benefits of a checklist include outlining processes, steps and assets, understanding of project responsibilities and better collaboration. Must-have checklist elements include product testing, goals and launch date, audience alignment, messaging and branding, marketing plan, asset creation, support and documentation, and evaluation and analysis.

By having a B2B product launch checklist in hand, you will be well on your way to exceed expectations for your next launch. More resources on launching a B2B product are also available.

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