How Author Authority Affects Search Rankings

Google announced in 2009 that authorship affects their rankings, and authorship markup was added in 2011. This article examines whether authorship still has a role in Google and SEO in 2023.

The SQRG (2018) determined the need for a page to have expertise, authority, and trustworthiness, or the acronym EAT. October 2021's changelog states that if there is limited information about the content creator, it can affect rankings. Author authority can also affect conversion rate.

Although Google does not always check for author authority, it is a good idea to add such information to websites for both SEO and to inspire confidence in readers. Additionally, in high-regulation niches, details about the author can be useful for Google to verify a page's credibility.