Seven Tips for a Successful B2B E-Commerce Strategy

Marketing Strategy — Wed., May. 10, 2023

B2B e-commerce has seen significant growth in 2021, with online sales increasing 17.8%. To make the most of these opportunities, B2B vendors must be aware of seven essential tips for developing an e-commerce strategy. This includes creating a B2C-like experience, getting into marketplaces, optimizing for mobile, personalizing the shopping experience, marketing on social media, optimizing internal sales systems, and opening a customer portal for easy repurchases.

B2B buyers have been spoiled by the convenience of B2C e-commerce, so vendors must provide similar features if they want to keep customers. That means making it easy to find products, reach support, check out, and having access to bestsellers, sales alerts, and product reviews. Meanwhile, marketplaces like Amazon and Walmart are becoming increasingly important, as are mobile optimization and personalization.

Social media has also become a powerful marketing channel, so B2B vendors should take advantage of platforms like Meta to target customers. Additionally, they should optimize their internal sales systems and create customer portals to encourage repeat purchases. By following these tips, B2B vendors can ensure their e-commerce strategies are successful.

... continue reading below