Seven Tips for Training the Next Generation of Content Marketers

B2B marketers need content for a vast range of initiatives, and 45% of marketers spend 50% of their workweek developing content. To help content teams generate effective content, here are seven tips for growing junior-level content marketers into superstars. First, help them craft content like a subject-matter expert. Also, have them start with goals and objectives, and write with a specific person in mind. Edit for more than grammar and use services like Grammarly to ensure quality. Help junior team members learn how to spot weak or thin content, and get comfortable with metrics. Finally, provide constructive feedback to encourage growth. These tips are essential for any content team, and senior content marketers can learn a lot by collaborating with their junior team members.