Why Now Is the Time to Add Video to Your Marketing Budget

Marketers who aren't incorporating video into their campaigns are missing out on its numerous benefits. 70% of viewers purchase from specific brands after seeing their advertisements on YouTube, and 50% of leading marketing professionals are researching how to further invest in YouTube video content in 2023.

Successful video campaigns must be strategic and tailored to the specific audience. Researching the audience beforehand will help determine the tone and create content that resonates with potential buyers. Understanding the goals and resources and staying true to brand values are also critical for success.

Investing in video can be intimidating, but the rewards far outweigh the risks. If you're ready to create a loyal following, get more people talking about your brand, and grow your business, now is the time to add video to your marketing budget.