I'm on a journey to explore what makes Sales enablement good or bad. To understand how we can make Sales enablement good, we need to know more about leading metrics. What generated interest in the first place? So, I posited the better question: How do we spark interest and build trust?
We tested assumptions and conducted qualitative research with current and past clients to better understand their challenges. We're also hiring a senior content manager to level-up our content creation abilities. Our refreshed content strategy will focus on the intersection of common problems and stuff that causes a commotion in our hearts.
We need to play it straight, be authentic, and connect with people. Bold, yet empathetic opinions and alignment on values builds implicit trust. Thought leadership helps people consider things from a different angle, so they can ask the better question.
Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing
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