Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

Marketers and copywriters are losing their minds over ChatGPT. It's here to stay and is becoming more popular, but AI tools such as ChatGPT and Jasper can lighten workloads and help focus on higher-impact work. This article outlines six ways to use ChatGPT, such as eliminating writer's block, editing copy, market/product research, creating outlines/summaries, brainstorming ideas, and doing keyword research.

AI tools are only as good as the input, and need a human component. Poor sources can lead to inaccurate information, and AI-generated text needs to be cleaned up. AI is most helpful for short-form content, outlines, and summaries, and can give an "instant draft" to work with. It can also help with research, though more complex products may require more specific prompts.

AI tools can make life easier and help marketers focus on strategy. They can help generate ideas, outlines, and drafts, and do research. They are not perfect but with the right prompts and human oversight, they can be a powerful tool.