When faced with a recession, businesses may need to reduce their digital marketing agency costs. However, it is still worth it to market during this time. The key is to focus on retaining high-quality clients and offering them personalized solutions that meet their needs. Consider taking an audit of services to identify what's working and what's not. Paid advertising may be tempting, but organic outreach is a better option.
Understanding how clients are behaving and thinking will help you provide them with personalized solutions. Ask yourself questions to see how you can better optimize campaigns and look to technology investments to scale faster. Show potential clients how you are working through challenging times with case studies and testimonials.
Finally, take the time to understand where your target audiences are and optimize your website. This will help you attract high-quality clients that result in better bottom-line impact.
How to Market Your Agency During a Recession
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