ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

OpenAI's ChatGPT is an advanced language system capable of producing natural-sounding written content in a matter of seconds. This has caused fear and excitement in marketing and PR circles, as it is free to use and could potentially replace jobs that are routine and formulaic. However, ChatGPT lacks the ability to establish an original viewpoint and craft a truly compelling narrative.

Copywriters and PR pros can gain an edge on AI by honing their capacity to build meaningful connections. Human qualities such as empathy, authenticity, and perspective are needed to create a unique brand identity and to make pitches that are tailored to individual interests. Additionally, staying ahead of trends and using ChatGPT as an assistant can help to ensure quality and originality of work.

By understanding the capabilities and liabilities of ChatGPT, people in the marketing and PR fields can use it as a tool for improvement. As long as people continue to strengthen their skills, relationships and the content they produce, AI will remain one step behind, allowing for more human success.