Are Marketers Worried About Being Replaced by AI?
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
OpenAI's ChatGPT is an advanced language system capable of producing natural-sounding written content in a matter of seconds. This has caused fear and excitement in marketing and PR circles, as it is free to use and could potentially replace jobs that are routine and formulaic. However, ChatGPT lacks the ability to establish an original viewpoint and craft a truly compelling narrative.
Copywriters and PR pros can gain an edge on AI by honing their capacity to build meaningful connections. Human qualities such as empathy, authenticity, and perspective are needed to create a unique brand identity and to make pitches that are tailored to individual interests. Additionally, staying ahead of trends and using ChatGPT as an assistant can help to ensure quality and originality of work.
By understanding the capabilities and liabilities of ChatGPT, people in the marketing and PR fields can use it as a tool for improvement. As long as people continue to strengthen their skills, relationships and the content they produce, AI will remain one step behind, allowing for more human success.
ChatGPT Is Everywhere. Here's How to Keep Your PR Job.
Don't worry ... it's FREE!
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.