Customer engagement is now more important than just providing a great product or service. Companies must also provide experiences that customers value, as this is as important to them as the product or service. To increase customer engagement, companies should build a community, deliver engaging content, and provide rewards and incentives.
Creating a community on social platforms such as Twitter and LinkedIn can help bring customers together. Companies can also give customers incentives for joining a group, sharing content, or providing feedback. Content tailored to customers' interests is also important for customer engagement.
Finally, companies should provide rewards and incentives to customers. Small digital rewards for social shares, referrals, testimonials, and reviews can help increase engagement and expand customer base. Digital rewards like Reward Link also provide customization and tracking.
Three Ways to Increase Customer Engagement
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.