Three Ways to Increase Customer Engagement

Customer engagement is now more important than just providing a great product or service. Companies must also provide experiences that customers value, as this is as important to them as the product or service. To increase customer engagement, companies should build a community, deliver engaging content, and provide rewards and incentives.

Creating a community on social platforms such as Twitter and LinkedIn can help bring customers together. Companies can also give customers incentives for joining a group, sharing content, or providing feedback. Content tailored to customers' interests is also important for customer engagement.

Finally, companies should provide rewards and incentives to customers. Small digital rewards for social shares, referrals, testimonials, and reviews can help increase engagement and expand customer base. Digital rewards like Reward Link also provide customization and tracking.