Tech, AI, and Marketing: The Evolution of SEO Strategy

SEO has gone through many phases and currently requires a business-centric approach to generate meaningful results. Traditional marketing is essential in SEO, as the focus should be on customers, understanding their needs, and creating strategies to reach them with the right content. Technology can help execute tactics, but human creativity is still necessary to be successful.

Recently, Google rolled out the 'Helpful Content Update', which aims to reduce visibility of content created for search engines rather than for people. SEO practitioners must move away from rankings and toward real solutions to be aligned with where search is headed. Marketing is the answer, as it looks at customers first and uses SEO data to create strategies.

Enterprise SEO solutions must align across departments, and new SEO practitioners often focus on the process over business success. AI is accelerating and process-driven SEO will become automated and commoditized. To succeed, businesses must adapt and demand for higher-level SEO services will help move the industry forward.