In the Age of Automation, Focus on Strategy: Agency Best-Practices

The question of whether AI will automate jobs has been a common one, until recently with the emergence of ChatGPT. With the marketing automation software market expected to unlock a capitalization of $6.4 billion by 2024, agencies should focus on providing long-term value, connecting brands and customers, and offering a superior customer experience.

To do this, agencies should understand their target audience, build thoughtful tactics around their mindset, and control creative assets at all stages of the customer journey. Strategic use of customer data, SEO, and social media can help inform the creative strategy and ensure customers have a seamless and inviting experience.

Agencies should look to fellow agencies for inspiration and advice, and remember that creativity and human interpretation cannot be automated. By understanding customer needs and providing a meaningful, personalized experience, agencies can stay ahead of the competition and strengthen partnerships.