Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Content is one of the most important factors to consider when you aim for higher search engine rankings. To avoid common content marketing mistakes, you need to use data and insights to build your content strategy, have a content reviewing process, create different content types, create content for each stage of the buyer's journey, and limit overly promotional content.

Data can help you set KPIs and SMART goals to guide and track the success of future content campaigns. To gain insights into your customers, you need to create buyer personas. A content-review process can ensure the content you publish matches your brand. Additionally, content that is evergreen and reusable can help avoid repetitiveness. Finally, consider using the 80-20 rule to limit promotional posts.

Becoming aware of the mistakes and then solving them will improve your content marketing, drive higher-quality traffic, and boost conversions. There are lots of resources available to help you do this such as Top 10 Content Marketing Strategy Mistakes, Three Reasons Most Content Marketing Fails, and These Mistakes Can Make Your Content Marketing an Epic Failure.