23 Sales Tactics for 2023

This year is shaping up to be a changing and challenging environment for sales. To help, we’ve compiled 23 of our own best sales tactics for 2023. These tactics include mastering virtual selling, filling your pipeline each week, following up, bringing value, getting curious, making strong cases for buying, setting goals, and running impressive sales conversations. Additionally, research, address and overcome objections, make the most of digital, attend to the risk, don't give up, build relationships and rapport, build sales opportunity plans and execute them, prioritize growing current accounts, become a source of insight and advice for buyers, and stay focused.

In order to be successful, sellers must go beyond showing up well in virtual sales meetings. They must be prepared to collaborate effectively, build relationships and trust, use virtual tools, and research the buyer's company and industry. Buyers consider a flurry of what-if questions as they evaluate solutions, so it is important to minimize the risk involved in choosing the seller. Lastly, top performers excel at inspiring buyers to reach out for ideas and advice, and by staying focused, sellers will have a greater likelihood of reaching their goals.

2023 may be packed with challenges, but by following these tactics, sellers can overcome them. Don’t let the latest trends dictate your success - follow the tactics in this article, and create your own.