Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

Growth looks different for each company, but there are generally a few core tenets companies must adhere to: hire the right people, provide superior customer service, and engage in the right form of targeted marketing. By analyzing your most successful customer interactions and understanding customers’ goals, you can better inform your marketing efforts to replicate your best and favorite customers.

To replicate your best customers, first define who they are at their core by tapping into data you likely already have on them. Look for common patterns and themes, and use AI for data-crunching and creating predictive audience models. Arm your internal team with the data to ‘digitally hunt’ clones and ensure your messaging resonates with the specific audience. Finally, beware of purchasing third-party lists as they can pose problems with privacy laws.

By using the right planning, data, and tools, you’ll gain the complete picture of the best customers you’re replicating. The result? Net-new acquisition of highly valuable customers and increased share of wallet within your own (existing customer) backyard.