Is B2B TikTok Right for Your Business? Three Questions to Ask

Many brands have been successful on TikTok, such as Duolingo, Netflix, and Tottenham Hotspur. But is there room for B2B businesses? Before jumping on TikTok, businesses should ask themselves three questions to decide how to invest their effort. Firstly, they should consider their reason for being on the platform, what content they will communicate, and how they will build their team. Secondly, they should think about how their content should differ on different platforms and switch up their tone. Lastly, they should discover influencers and work with them to create content, and consider long-term partnerships.

To be successful, businesses must create unique content regularly, be personable and authentic, show off their product or service, answer user questions, infuse humor into their posts, and use real people in their content. Finally, they should partner with influencers who are a good fit for their brand and consider developing long-term partnerships.

By considering their why, what, and how, businesses can use TikTok to build relationships with their target audiences and gain visibility.