Small Business Marketing Trends: Top Challenges, Goals, and AI Uses
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Customer referrals are powerful tools for sales and marketing, as people trust the opinions of family and friends more than company messaging. Companies like Purple and Emotive have implemented customer referral programs to reward customers for referring friends and colleagues. Referral programs work off the inherent trust people place in one another, and companies gain verified leads from trusted sources.
To get more customer referrals, companies can offer small incentives for social shares, incentivize customers to leave reviews, source testimonials, and implement direct customer referral programs. Rewards don't have to be expensive; they can range from gift cards to app downloads. With powerful incentives, companies can increase customer referrals and gain qualified leads.
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Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.