How to Increase Customer Referrals

How to Increase Customer Referrals

Marketing Strategy — Tue., Jan. 31, 2023

Customer referrals are powerful tools for sales and marketing, as people trust the opinions of family and friends more than company messaging. Companies like Purple and Emotive have implemented customer referral programs to reward customers for referring friends and colleagues. Referral programs work off the inherent trust people place in one another, and companies gain verified leads from trusted sources.

To get more customer referrals, companies can offer small incentives for social shares, incentivize customers to leave reviews, source testimonials, and implement direct customer referral programs. Rewards don't have to be expensive; they can range from gift cards to app downloads. With powerful incentives, companies can increase customer referrals and gain qualified leads.

Reward Link allows you to instantly send recipients a choice of popular gift cards instantly by email. Request a demo to learn how Reward Link can help you gain more qualified leads.

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