Five Serious Content Marketing Mistakes You Need to Avoid

Done well, content marketing helps businesses build brand awareness, increase visibility, and generate more leads—ultimately driving sales and growth. Yet, many businesses struggle with their content marketing. To harness the full power of your B2B content marketing, here are the five biggest mistakes you need to avoid.

Mistake #1 is Lack of a Content Strategy. Fully 64% of the most successful B2B content marketers have a documented content strategy, compared with just 19% who do among the least successful. A well-defined content strategy for achieving your organization's goals can help create content that reaches the right audience.

Mistake #2 is Limited Access to the Right Resources. Content creators need time, resources, and capabilities to create in-depth content on their own. Access to the right resources is crucial for content marketing, including a knowledge bank and customer insights. Mistake #3 is Little Reusability or Distribution, while Mistake #4 is Poor SEO Strategy. Lastly, Mistake #5 is Not Enough Performance Tracking.