Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

It is important to be able to unlearn bad habits, but also good habits, in order to learn to adapt to new situations. Knowing the difference between philosophies and playbooks can help us to decide what to keep and what to leave behind. Lou Gerstner, Bill Parcells, and other successful leaders have been able to "unlearn" and understand their new environment to create a successful playbook.

When starting in a new role, it is important to use the first month to ask questions and learn the new culture. These questions could include what role the CEO and board view marketing playing in the organization, the brand perception in the marketplace, and the current state of the department. By understanding the new challenge, you can build a playbook that will be successful.

Finally, it is important for successful leaders to bring their philosophy but rewrite their playbook. This process of unlearning is key to success and can help in any new position. By understanding the new challenge and being willing to start fresh, you can create a successful playbook.