Marketing at the Speed of Thought: AI Use Cases for Four Content Types

Artificial Intelligence — Tue., Jan. 17, 2023

Generative AI is transforming how marketing teams do business. It offers faster speeds of execution and potential for personalization across text, imagery, video, and audio. AI tools enable businesses to create engaging social copy, deeply personalized content, and videos tailored to specific audience segments. AI-generated images and audio also help businesses create content that stands out, captivate customers, and provide a more personalized experience. AI tools for marketers are becoming increasingly sophisticated and offer a way to create content quickly, yet strategically.

Tools such as Copy.ai, Anyword, Writer, and Midjourney use generative AI to generate digital content and can save time and money in the process. Google's algorithm update in September intended to penalize AI-generated content, but marketers are using AI tools more strategically to create content faster. AI-generated videos and audio are also giving businesses the opportunity to create engaging and personalized experiences for their customers.

AI tools in the hands of skilled practitioners are far more powerful than AI alone. Its use will become increasingly important as businesses look to create massive amounts of consumable content to sell their products. Generative AI is a powerful tool for marketers to create content quickly and strategically, while also providing a more personalized experience for customers.

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