In 2023, brands need to be more selective and smarter about their campaigns and re-envision their strategies. To attain long-term success organizations should use data-driven approaches to match content to buyers. B2B marketers will return to tried-and-true tactics, such as LinkedIn, and focus on high-performing channels. Additionally, persistence will be key in order to deliver a consistent and effective experience.
Data-driven martech solutions can help marketers better understand which target audiences have the highest propensity to purchase and what content should be used to engage and convert them. Also, account-based marketing strategies can maximize budget by targeting the accounts and buying committees most likely to convert.
Finally, marketers should save time and effort with always-on approaches to avoid complexity and better engage their target audience. By focusing on what works and pivoting back to the basics, brands can weather economic challenges and emerge ready to experiment again.
Three Predictions for B2B Marketing in 2023
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