TikTok Is Now Gen Z's Top Social Platform for Product Information
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
Instagram has evolved from a photo-sharing app to a lean, mean, lead-generating machine. You can increase brand engagement by creating an Instagram landing page. This article explains how to use your Instagram landing page for increased brand engagement.
External links, social widgets, and multiple options on the landing page are three ways to increase engagement. Sponsored ads, bit.ly URLs, Stories links, and mirror accounts are some methods to get followers to the landing page. Social widgets allow people to share the landing page content on their own social media platforms. Third-party Instagram tools such as MyURL.bio can add multiple options to the landing page.
Instagram has over two billion active users. Include external links, use social widgets, and include multiple options on the landing page to increase engagement. This article has provided more resources on Instagram engagement for B2B.
How to Use Instagram Landing Pages for Increased Engagement
Don't worry ... it's FREE!
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.