Instagram has evolved from a photo-sharing app to a lean, mean, lead-generating machine. You can increase brand engagement by creating an Instagram landing page. This article explains how to use your Instagram landing page for increased brand engagement.
External links, social widgets, and multiple options on the landing page are three ways to increase engagement. Sponsored ads, bit.ly URLs, Stories links, and mirror accounts are some methods to get followers to the landing page. Social widgets allow people to share the landing page content on their own social media platforms. Third-party Instagram tools such as MyURL.bio can add multiple options to the landing page.
Instagram has over two billion active users. Include external links, use social widgets, and include multiple options on the landing page to increase engagement. This article has provided more resources on Instagram engagement for B2B.
How to Use Instagram Landing Pages for Increased Engagement
Don't worry ... it's FREE!
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.