The Nine Most Common Brand-Positioning Mistakes

Developing a successful brand-positioning platform requires avoiding common mistakes, understanding the context of the problem, considering the perspective of real people, and ensuring everyone in the organization is aligned. This article outlines nine potential pitfalls to be aware of when developing a brand-positioning platform.

The first mistake is failing to define the business problem clearly. Problem statements have built-in assumptions that limit the ability to identify a unique and relevant solution. Additionally, focusing solely on the audience's wants without considering context, unique delivery, and other angles can be limiting.

An obsessive focus on the loudest voice in the room, a lack of diverse perspectives, and writing the brand-positioning statement in a workshop are other common mistakes. It is also important to remember to consider people's life circumstances and social context when developing a brand-positioning platform, and to prioritize alignment within the organization.