DIY vs. Professional Video Production: A Brief Guide

It can be a difficult decision whether to DIY or hire a pro for video production. This article provides guidance and tips to help make the decision easier. DIY marketing videos are best for small organizations, informal companies, and short social videos. It is worth considering hiring a pro for more important projects in order to protect the company's reputation and create a better video faster. Tips for DIY videos include using AI tools, investing in audio, and focusing on story and emotion.

A video pro can produce a better video than you, and will likely do it in less time. Hiring a pro is worth it to protect your reputation and avoid tarnishing the hard-earned reputation of the company. There are some good resources available to help you find the right video production house.

DIY video projects can be successful if you follow some practical advice. Invest in audio, use AI tools, and focus on story and emotion. With this guidance, you can make an informed decision on whether to DIY or hire a pro for your video production.