Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

Branding — Tue., Nov. 29, 2022

Before starting a rebrand implementation plan, it's important to assess the organization's overall readiness for the change. Secure and communicate executive buy-in, and align with stakeholders across the organization. Evaluate and bolster the internal and external resources needed to implement the new brand, such as adding roles and skills to the marketing team, auditing agency and vendor partnerships, and comparing vendor pricing.

Executive leaders should communicate the rationale for the rebrand and signal their support. Stakeholders need to understand the operational and logistical impact of the brand change, and have adequate resources to devote to the project. Make sure your team is well-rounded, that you are getting the expected value from agency and vendor partners, and that you reduce redundancies and costs.

Take time to prepare for rebrand implementation and assess all dependencies to increase your chances of success. Fill any gaps in the internal and external teams before launching the rebrand, and get in touch for help. Rebranding is a perfect opportunity to review relationships, optimize performance, and propel the brand forward.

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