Five B2B Brands That Prove Voice Search Is More Than Hype

Voice recognition technology has been around since the '50s, but today, only a few words can put the entire Internet at the tip of your tongue. Over 40% of all searches are now conducted by voice, and you don't need a team of app developers or a billion-dollar budget to get started.

Smart B2B brands are using voice search to revolutionize their warehousing, inventory management, and customer service. Google Duplex is a personal voice assistant that started as a way to book movie tickets and dinner reservations, and Alexa for Business helps companies customize Alexa's voice interactions for employees. SAP Business ByDesign uses voice search and technology to search for detailed business and financial information.

Optimizing your brand for voice search isn't a requirement yet, but it will be soon. To get started, use long-form content and focus on long-tail keywords, adjust your schema markup and update local search information, and use the "People Also Ask" section of Google results. These tips will help you excel in voice search and improve your overall SEO strategy.