Four Common Content Reporting Challenges and How to Fix Them

Marketers face many challenges when reporting back to their management team on content initiatives. Here are 4 common content reporting roadblocks and how to overcome them.

Focus on more than just channel and web performance metrics to gain a broader perspective of the buyer journey. Use the right tech to view buyer behavior and break down data silos. Get comprehensive reports and use data to inform content decisions. Automate manual content-planning and collaborate with the sales team.

Content can be a powerful tool for engaging buyers, but it must be supported by sufficient reporting. Once reporting and content management are nailed down, marketers can enjoy delivering a top-notch content experience.