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How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Marketers face many challenges when reporting back to their management team on content initiatives. Here are 4 common content reporting roadblocks and how to overcome them.
Focus on more than just channel and web performance metrics to gain a broader perspective of the buyer journey. Use the right tech to view buyer behavior and break down data silos. Get comprehensive reports and use data to inform content decisions. Automate manual content-planning and collaborate with the sales team.
Content can be a powerful tool for engaging buyers, but it must be supported by sufficient reporting. Once reporting and content management are nailed down, marketers can enjoy delivering a top-notch content experience.
Four Common Content Reporting Challenges and How to Fix Them
Don't worry ... it's FREE!
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.