How to Use the Awareness Stages to Nurture Leads From MQL to SQL

Lead nurturing is the process of cultivating leads who are not yet ready to buy. It involves using targeted lead magnets and email sequences that target the particular pain points at each stage of the awareness journey. The awareness cascade uses content and nurture to move prospects from one stage of awareness to the next.

An example of using an awareness cascade to nurture leads from MQL to SQL is to offer leads a lead magnet and sequence that caters to the solution-aware/product-aware. This helps them move closer toward purchase and pushes them onto the next relevant email sequence.

Understanding the awareness stages and the content required at each stage is essential to moving prospects along the customer journey. Lead nurturing takes time and effort, but it is worth it to help leads convert into paying customers.