How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.
2021 was a record year for digital advertising due to the COVID-19 pandemic and businesses increasing their ad spending. Technology is advancing rapidly, so marketers should focus on a few media partners and seek out the best technology and platforms. There is an abundance of ad tech companies, but it's not a bubble. Walled gardens, OTT/CTV, and Social Media are growing the fastest, and brand safety is a priority for advertisers.
Businesses should focus on long-term, brand-building investments and ensure their investments are profitable in the long term. To make the most of their ad spend, they should closely work with their media partners and access the data they open up. Walled gardens offer more control to advertisers, while self-serve advertising platforms allow them to add or remove ads quickly.
The digital advertising landscape is constantly changing, so businesses should be ready to act quickly and explore new opportunities. To stay up to date, they should read resources on ad tech and digital advertising, watch the latest trends, and listen to podcasts on the topic.
The Drivers of the Current Digital Advertising Boom
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Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.
Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.