Small Business Marketing Trends: Top Challenges, Goals, and AI Uses
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Client referrals can be a powerful tool for growing your business. They can be organic, when an impressed client recommends you, or prompted when you offer incentives. Here are 9 simple ways to make the most of referral marketing, such as providing excellent service, making referrals easy, offering incentives, creating shareable content, keeping in touch with clients, personalizing the service and responding to feedback.
If you want clients to recommend you, they need to remember you. Start with personalized birthday greetings and make your service more personal. Reviews are also a great way to build trust with potential customers and encourage referrals.
By making an effort and committing to your clients, you can craft a winning referral marketing strategy. Put the steps outlined in this article into practice to get the most out of referral marketing.
Nine Highly Effective Ways to Get Client Referrals
Don't worry ... it's FREE!
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.