Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

In the current economic climate, it is important to review your current marketing stack to ensure your budget is spent efficiently. HubSpot's inbound methodology provides a baseline to break up stages and identify areas for improvement. Six applications have been suggested to improve ROI at each stage of the funnel: GummySearch, Leadfeeder, Convertful, Continually, markettailor, and Snov.

GummySearch is an audience profiling tool used to research Reddit conversations and popular discussion topics. Leadfeeder discovers nonconverting visitors and can help increase business from these leads. Convertful improves content performance by using targeting options such as URLs, dwell time, and user country. Continually is a no-code chatbot platform used to engage and convert visitors. Markettailor personalizes copy based on source and Snov enriches leads.

These tools can help increase conversion rates and better target accounts. It is recommended to review your funnel from different stages to identify other interesting tools that can improve your performance. Additional resources have been provided for more information.