Advertisers are finding success in OTT (over-the-top, or direct-streaming) advertising solutions, as 31% of a PwC survey respondents said personalized and informational content is important to them. Standard video ad engagement is declining, and ads now need to be shorter, more precise, and more engaging to attract new business. Brands should focus on providing helpful video content that educates viewers rather than pushing a product.
Modern buyers respond to personalized and contextual experiences that provide instant gratification, and that includes ads. Airlines, for example, have transformed their security briefings into a storytelling format to engage and connect with audiences. Similarly, ads should employ contextual marketing to create work that resonates with the whole person.
OTT media platforms are key to delivering ads in a tailored way and building trust. Enhanced algorithms should be used to target ads and measure audience engagement, and ads must be formatted to look aesthetically pleasing on multiple devices. It's time to get creative and personal with your advertising methods!
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It's Time to Embrace Personalization and Education in Your OTT Advertising Model
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