Written communication is an important part of business, yet it often goes underrated. A survey found that 53.4% of people would be negative about further cooperation with a company if its sales reps sent emails with typos, while 26.3% wouldn't even bother to reply. Poor business writing can cost businesses nearly $400 billion each year. It can prevent potential customers from making a purchase, affect team productivity, and cause misunderstandings.
To improve business writing, use straightforward language, create a style guide, take time to write and rewrite, have someone proofread, and use AI writing assistants. These steps can help you avoid costly mistakes and ensure your message is conveyed correctly.
By following these tips, you can create effective business communications that will keep your readers engaged and help your business succeed.
The Cost of Poor Business Writing
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