Google Ads is the leading online advertising platform for placing ads on search engine results pages (SERPs). It works in an auction-like system, where the higher you bid, the higher your ad’s chance of being seen. There are five types of Google Ads, such as search, display, video, shopping, and app ads.
Keyword research is important when using Google Ads, as you want to include keywords with high search volume and low competition. You also need to create compelling and high-quality copy with specific calls to action, and ensure your ads are consistent with your brand. Additionally, understand dynamic vs. responsive search ads and A/B testing to get the best results.
Google Ads is a great way to promote, sell, and raise awareness, and with the right tips and tricks, you can have a successful campaign. There are many helpful resources on Google Ads available to help you get started.
A Beginner's Guide to How Google Ads Work
Don't worry ... it's FREE!
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.