Five Ways to Unleash the Power of AI in B2B Email Marketing
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.
Email marketing is constantly changing, and this applies to the email newsletter which is a staple of B2B marketing. To stay up-to-date with the latest newsletter trends, Oracle Marketing Consulting shared their top recommendations. These include single-column layouts, personalization, teaser content, read magnets, inclusive and accessible design, sender name differentiation, descriptive subject lines, and borrowing from B2C email designs.
Using a modular system for email builds can reduce build times and make A/B testing, template maintenance, and personalization easier. To drive clicks, brands are promoting popular content and teasing website content in the newsletter instead of including the full content. In terms of design, brands are making their messages user-friendly and including bolder colors, shapes, and design elements borrowed from B2C emails.
Straightforward subject lines are also user-friendly and help subscribers identify the newsletter and understand what to expect when they open it. Taken together, these best-practices make newsletters cleaner, more interesting, more subscriber-friendly, and ultimately more effective.
Email Newsletters: Nine New Best-Practices
Don't worry ... it's FREE!
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.
Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.