Why You Need a Branded Podcast (And How to Create and Brand Yours)

Marketing Content — Tue., Aug. 30, 2022

Podcasts are a popular form of media, and branded podcasts are an opportunity for businesses to connect with listeners without being too invasive. Brand mentions in branded podcasts deliver higher engagement and memory encoding than adjacent content. Starting a branded podcast is a logical step for businesses as it can help create brand awareness and grow an audience.

In a branded podcast, the branding stands out and should be used to create a positive impression. Establishing an ideal listener persona and branding elements can help make the podcast stand out from the crowd. Benefits include achieving cut-through with ad avoiders, active listeners, positive associations, and additional airtime for the brand.

Branded podcasts should focus on great storytelling, interesting conversations, and valuable content. They are a great way to build brand awareness, identify with the audience, and address potential customers in a way that benefits them. Podcasts are also able to maintain user attention for longer than other forms of content.

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