Lead magnets are powerful tools for demand generation marketing, offering free resources to prospective customers in exchange for contact details. It's important to understand how to create lead magnets targeted at different segments in order to track how well they are performing, know what content to put out, and how to interact with prospects. Customer segmentation is the process of dividing customers into segments based on multiple factors such as age, gender, income, and interests. Examples of lead magnets include newsletters, buyers guides, checklists, swipe files, templates, trial periods, samples, quizzes, and e-books.
Businesses must determine the awareness level of an audience for every lead magnet, and reverse-engineer it to help both the consumer and their business. Lead magnets should link into a business's behavioral profiling and strategy, allowing them to build a better picture of their consumers. Awareness stages are the steps of the buyer's journey, and a lead magnet should be created for each one. To ensure success, businesses need to anticipate and create marketing content that will drive data and bring the desired results.
For more information on lead magnets and segmentation, Marketers should look into the Six Key Criteria for Market Segmentation [Infographic], Five Segmentation Gaffes (And How to Avoid Them), and how to update Segmentation Models. These resources help businesses create segmentation-focused lead magnets that power their demand generation.
... continue reading below
A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together
Don't worry ... it's FREE!
Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.