A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

Demand Generation — Tue., Aug. 30, 2022

Lead magnets are powerful tools for demand generation marketing, offering free resources to prospective customers in exchange for contact details. It's important to understand how to create lead magnets targeted at different segments in order to track how well they are performing, know what content to put out, and how to interact with prospects. Customer segmentation is the process of dividing customers into segments based on multiple factors such as age, gender, income, and interests. Examples of lead magnets include newsletters, buyers guides, checklists, swipe files, templates, trial periods, samples, quizzes, and e-books.

Businesses must determine the awareness level of an audience for every lead magnet, and reverse-engineer it to help both the consumer and their business. Lead magnets should link into a business's behavioral profiling and strategy, allowing them to build a better picture of their consumers. Awareness stages are the steps of the buyer's journey, and a lead magnet should be created for each one. To ensure success, businesses need to anticipate and create marketing content that will drive data and bring the desired results.

For more information on lead magnets and segmentation, Marketers should look into the Six Key Criteria for Market Segmentation [Infographic], Five Segmentation Gaffes (And How to Avoid Them), and how to update Segmentation Models. These resources help businesses create segmentation-focused lead magnets that power their demand generation.

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