
Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Writing engaging content can be easier than you think. Following 10 tips can help you publish great blog posts. Use bulleted and numbered lists to engage readers. Highlight clients’ experience with your product or service through a case study. Include relevant images and show your audience how their problems can be solved with your product. Avoid highfalutin jargon and share your story. Use compelling headings, maintain flow, get to the point and provide a solid call to action.
When writing for a specific audience, research their interests, demographics and pain points. Use stories to demonstrate a human experience and create curiosity hooks. Include visuals like photos and videos and challenge the status quo. Remember to keep it simple and focus on the value your content provides. Finally, use tailored CTAs to direct traffic to the goal you’ve set.
When writing blog posts, focus on your audience. Use simple words and phrases to craft posts that are interesting and provide value. Add visuals, stories and curiosity hooks. Challenge the status quo and don’t be afraid to bark orders with your CTAs. Follow the tips in this article to write engaging blog posts.
10 Tips for Writing Engaging Blog Posts
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Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
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For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
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