How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

People buy from people, not companies. That’s why employee advocacy on LinkedIn is one of the most powerful and effective forms of marketing you can implement in your business. It can help employees build their personal brands, drive traffic to your company page and website, establish your employees as subject-matter experts, and capture demand at the top of the funnel. To get started, you need leadership buy-in and a channel champion.

To motivate employees to post on LinkedIn, you need to identify their ‘why’, educate them about how the company benefits from their posting content online, and check in frequently, share training resources, and celebrate them. To measure success, look for personal brand growth, brand awareness, thought leadership, and market share capture.

Many companies have been successful in their employee advocacy programs. Companies like Chili Piper, Gong, Refine Labs, Angelpoint, Alyce, Drift, Dooly, Dreamdata, EveryoneSocial, Outreach, PandaDoc, Salesloft, and Sweet Fish Media have all seen great results. To learn more, check out related resources on MarketingProfs.