How to Reach the Right Candidates With Programmatic Recruitment

The US labor market has seen an all-time high of 11.44 million job openings in December 2021, and it has hovered around 11 million for more than six months. In April 2022, the jobless claim numbers were the lowest since November of 1968. Companies are now looking for new employees to fuel their growth, but there are a few factors impeding their efforts. These include 2 million more workers retiring during the pandemic than was forecast pre-pandemic and 2 million fewer immigrants arriving in the US per year.

To find qualified candidates, employers are turning to programmatic advertising. Programmatic platforms automate and optimize job ad spending, allowing for precision-based targeting focused on professions, employers, geos, and more. The benefits of programmatic include reaching ideal candidates, re-engaging qualified talent, and strengthening employer brands. On average, 40% of job advertising spend is wasted when using manual purchasing.

At my company, we have seen completed applications go up 185% from February to March (2022) and 383% in our sales organization for the same period. It's time for hiring managers to use programmatic advertising to attract qualified candidates.