When you look at a marketing funnel, it appears to be linear. But in reality, potential clients might stay in the awareness or consideration stages for days, months, or even years. In order to stay relevant and engage these clients, businesses must consistently invest in business development initiatives.
Businesses must also take care to avoid the "kisses of death" that undermine development initiatives, such as being inconsistent with projects, targeting the wrong audience, having too many niches, and waiting for new clients to find you.
By avoiding these pitfalls and staying focused on your target audience, you can ensure you stay top of mind even when potential clients aren't actively engaged in your marketing funnel.
Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.