Organic search drives more than half of all website traffic and the first five search engine results get the majority of the clicks. To make sure you are taking advantage of over 3.5 billion searches every day, a topic cluster plan is a must-have for any content marketing strategy. Topic clusters are made up of a pillar page and cluster content, with hyperlinks connecting them. Pillar pages should target keywords with higher search volumes and cluster content should focus on longer-tail queries that relate to the core topic.
Using topic clusters helps to improve SEO by allowing Google to understand the hierarchy of the website and how content interrelates. It also helps readers to dig deeper into the topic and increases the dwell time on the website. To get started with a topic-driven approach, align your core business offerings with your target audience, group major issues into broad subject areas, build out the core topic and subtopics, create and develop the pillar pages and related blog posts, and map out your content strategy.
Topic-driven content can help improve organic search traffic, create better content, and provide a positive experience for your visitors. Get started on the next batch of content by using the topic cluster framework and recognize yourself as an expert in your niche.
How to Level-Up Your Content Marketing With a Topic-Cluster Plan
Don't worry ... it's FREE!
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.