Six Ways to Use AI for B2B Growth

Martech — Wed., Jul. 6, 2022

Artificial intelligence (AI) has become one of the biggest technological innovations to date, and has helped businesses reach out to their customers. According to MarketsandMarkets, the global AI market is expected to grow from $58.3 billion in 2021 to $309.6 billion by 2026. B2B marketers can use AI to provide excellent service and grow their business in several ways, such as combining online and offline client data, customer segmentation, identifying convertible and nonconvertible leads, gathering social media insights, customizing content, and efficient email marketing.

AI-driven tools can help businesses collect customer data, track customer activities, provide insights and analytics, upgrade their services, increase customer satisfaction, and improve ROI. Examples of such tools include Bloomreach, Tealium, Segment, Baremetrics, Optimove, monday.com, Sprout Social, Smartly.io, SocialBakers, Wordsmith, Articoolo, Quillbot, and Phrasee, Zetaglobal, and Seventh Sense.

The advancement of AI technology has given B2B businesses a chance to provide their clients with customized services across multiple channels of communication. AI-based tools can help businesses maximize their ROI and reduce customer churn, enabling them to improve their marketing strategies and customer experience.

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