In our digital-first society, creating accessible content for people with disabilities is essential. Without it, we risk missing out on reaching a significant portion of the population. With legal obligations and consumer values in mind, brands should strive for inclusive content that reaches the maximum possible audience.
When creating campaigns, include people with disabilities in authentic representation, and ensure video content is accessible for those who are deaf or have partial hearing loss, blind or have low vision, or have a cognitive disability. Websites and emails should be structured to allow logical navigation and avoid bright flashes, while text should be jargon-free and easy to understand.
Accessible content doesn't just benefit people with disabilities, but is more useable for everyone. Taking the time to ensure your content is accessible will reap rewards and contribute to a more inclusive internet.
Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.