
The Next Wave: Social Media Trends to Watch
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
PowerPoint and TikTok may seem worlds apart, but presenters can benefit from the platform's user base, assumptions, and intended use. Great content starts conversations, authenticity matters more than polish, fun is cool again, and intriguing headlines work. These lessons can help you create a compelling presentation and make any topic engaging.
Be passionate and speak from the heart. Put personality into your work and don't be afraid to challenge conventional thinking. TikTok has taught us that there is no need for business and entertainment to be separate. Use catchy, story-driven headlines to boost narrative tension and allow your audience to relate to your message.
Find inspiration in unusual places, and never stop learning. Remember that humor can actually help the audience remember information, and you can make any topic compelling. Use these insights to make your presentation stand out and create a feeling for your audience.
Four Things TikTok Can Teach Us About Presentations
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As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.