How Content Teams Are Boosting Content Creation Using Automation Tools

Martech — Thu., May. 26, 2022

Marketers need 1-6 hours to create a single piece of content, but content automation can save time, resources and effort. This article covers six content automation tools that can supercharge content campaigns, from User.com to Zapier, and how to make the best use of them. Collaboration tools, such as Notion, can also help to ensure team buy-in, while content publishing automation tools, such as Later, can help to schedule content across multiple channels.

Using these tools, marketers can implement social listening and data filtering, set up editorial calendars, create custom templates, create projects, share feedback, and much more. Additionally, they can track the performance of each piece of content, generate reports, and modify campaigns on the go.

Content automation tools can help marketers to create the right amount of the right type of content, and ensure their audience is engaged with content they will enjoy and respond to. Brands should try out each tool and observe the improved performance of their content campaigns.

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