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How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
People + Data = Better: The Powerful Combo of Analytics and Expertise
Don't worry ... it's FREE!
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.