Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships

Marketers must focus on current customers for first-party data, repeat purchases, referrals, and revenue. Relationships take effort, so companies should take time to learn customers' needs, show appreciation, and adapt to changing preferences. Here are 3 ways to nurture customer relationships.

1. Never stop communicating

Creating an onboarding nurture campaign and being quick and reliable in responses helps build trust. This is the foundation of customer-vendor relationships.

2. Take advantage of marketing automation

Data gathered by marketing automation can be used to upsell customers on products they should be using. Understanding customer needs and anticipating them drives stronger relationships.

3. Text

Texting customers with loyalty rewards, reminders, surveys, and announcements has a 95% open rate, so take advantage of this efficient and effective channel.