Pump Up Your Ad Campaigns Through Marketing Analytics

Multitouch Attribution is a powerful tool that allows businesses to measure the impact of their marketing campaigns. Here are case studies that demonstrate the tangible results of marketers using attribution data effectively.

For example, a TV manufacturer used LeadsRx attribution to gain a better understanding of how its sales ecosystem was working. After examining the marketing programs, the company concluded that the channel mix was fine but needed to tweak spending to optimize ROAS. As a result, transactions improved 95% and revenue increased 600%.

Steel City Media's Sales Manager Michael Hiatt used LeadsRx attribution data to help auto dealer advertisers. In May 2021, there was a 16% lift in traffic to Max Motors' website and 5.8 interactions per radio commercial on Steel City Media's station, KFKF. iHeartMedia's largest study ever on automotive radio attribution revealed five secrets for automotive advertisers, including radio driving immediate web traffic and marketing tactics that influence response.