Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

Marketing Strategy — Tue., Apr. 5, 2022

At this point, nearly every CMO is aware of data privacy regulations such as GDPR, CCPA, and others. However, in many cases, organizations have done little more than meet the letter of the law. It is time to shift away from compliance and towards a customer experience trend. Data privacy concerns are applicable to B2B companies as well, as they act as both data controllers and processors. Marketing leaders can take ownership over personal data, map data trails, make their brand walk the walk, and be transparent.

Marketing should be leading the way in aligning with data rights and a long-term data privacy strategy. Take steps such as working with the legal and compliance teams and creating a data journey map. Make sure your security protocols are sound and your partners are not compromising security. Broadcast your decisions and be transparent about how you use data.

Turning risk mitigation into brand differentiation is an opportunity for organizations to have a more respectful and contemporary relationship with user data. The rewards of making the right investments far outweigh any challenges. Learn more from resources such as podcasts, articles, and more.

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